Walt Disney World's 2019 Gingerbread House
Comparative Market Analysis
By: Jason Braddock
Each year several locations across Disney properties create a grandiose gingerbread structure. It all started in 2009 with The Grand Floridian. Now there are 4 huge ones at Disney World, several others in the parks, 2 in Disneyland and 1 in Disney Paris. In this post we will not look at the grandeur of these incredible and edible works of art. Instead we aim to put a price tag on them by totaling up the ingredients, the structural components and the hours put in by bakers as well as engineers in order to construct such good smelling decorative works of art. Why you might ask? It is simple, because we get to combine our love of Disney with our love of Real Estate.
In this post you will see what it takes to make each of the structures as best as we could figure out from previous years and from other blogs. We will also display video and photos of each of the structures. Real estate is an active participation kind of profession, although websites such as Zillow makes you think otherwise. Remember Zillow has never stepped a foot into your home. That website is being monitored and controlled by robots and algorithms. It can be accurate at times, but from experience a value of your home cannot be done by machine alone. Many times it will undervalue or overvalue your home by tens of thousands of dollars which ends up hurting your bottom dollar in the long run. It is a good starting place, but as mentioned in other blog posts we like to triangulate our data points. We will dive in deeper with the triangulation of data points of regular home values in a separate post. Luckily for us for now Zillow has not provided Z-estimates for the gingerbread houses in Disney so you will just have to trust us. We will show you our work though.
Most of the ingredients labeled in each of the gingerbread designs are similar as they are all made out of gingerbread after all. For market value prices we headed to our local Publix in Orlando to price those ingredients. Here is what we priced for this year:
- Honey is $4.94/lb (30.88¢/oz)
- Sugar is $1.99/4-lb bag
- Powdered Sugar/Confectioners Sugar $0.84/lb
- Baker's Chocolate $6/24oz ($0.25/oz)
- All Purpose Flour $3.19/10lbs (BOGO for 5lb bags)
- Ground Nutmeg $3.29/2.12oz ($1.55/oz)
- Allspice $1.99/.9oz ($2.21/oz)
- Ground Ginger $1.99/.7oz ($2.84/oz)
- Ground Cinnamon $1.99/2.37oz ($0.8397/oz)
- Ground Cloves $2.99/.9oz ($3.32/oz)
- Liquid Egg Whites already separated average $5.49/32oz or 2lbs ($0.1716/oz or $2.745/lb)
- Whole Eggs $1.76/dozen ($0.1467/egg)
- Vanilla Icing $3/32oz ($0.0938/oz or $1.50/lb)
- Ammonium Carbonate $9.99/2.7oz on Amazon
- Dark Rye Flour $10.95/3lbs on Amazon
- Light Rye Flour $10.95/3lbs on Amazon
- Cream of Tartar $13.99/1.5lbs on Amazon
- Fondant $7.69/2lbs on Amazon
- Modeling Chocolate $14.99/lb at Michaels
- Simple Syrup $6.59/gallon
- Apricot Glaze $13.49/9.5lbs on Amazon
- Corriander $7/1.25oz at Target
- Cardamom spice $6.86/2.72oz at Walmart
- Ground Anise $2.59/7oz on Amazon
- Ground Mace $14.49/16oz on Amazon
Gingerbread Spice incredients (Assumption):
7.5 tsp Ground Cinnamon = 1.25 oz $1.94/mix
2 tsp Ground Cloves = .67 oz $2.21/mix
.5 tsp ground allspice = .0833oz $0.18/mix
.5 tsp ground coriander = .0833oz $0.47/mix
.5 tsp ground green cardamom =.0833 oz $0.21/mix
.5 tsp ground ginger = .0833oz $0.24/mix
.5 tsp ground star anise =.0833oz $0.03/mix
.25 tsp ground mace .04166oz $0.075/mix
.25 tsp ground nutmeg .04166oz $0.39/mix
total of 2.42oz/mix $5.75/mix
$38/lb of spice mix
Chef Keith Hiner
144lbs Honey $711.36
100lbs flour $31.90
40 eggs $5.87
20lbs egg whites $109.80
48lbs powedered sugar $40.32
150lbs sugar $74.63
30lbs almond paste $225
20lbs molding chocolate $300
40lbs fondant $153.80
Pixie Dust and Magic (total guess on work since it was not stated how many hours was taken to bake, decorate and construct) = $13,347.32 (about 660 hours estimated)
Total Cost Estimate = $15,000
Number of Hidden Mickey's = 5
Chef Jeff Barnes
657lbs of sugar $335.82
423lbs honey $2089.62
388lbs flour $123.77
26lbs spices $988
119 eggs$17.46
38lbs modeling chocolate $569.62
47lbs rolled fondant $180.72
57lbs of royal icing $85.50
10 days to assemble from a team of 39 Contemporary Bakery Cast Members = $59,000 (estimate based on a annual salary of $58,000 as reported by Paysa https://www.paysa.com/salaries/walt-disney-world--baker)
Total estimated Cost: $63,390.51
Fun Facts:18.5ft high by 25.33ft wide
5,000 gingerbread shingles and Mickey peppermint swirls
10 Hidden Frozen and "It's a Small World" symbols, 9 Hidden Mickey's
100lbs of honey $494
300lbs of flour $95.70
100lbs of eggs $14.67
10lbs of spices $380
10lbs of simple syrup $8.24
100lbs of icing $150
10qts of egg whites $54.90
100lbs of confectioner's sugar $84
50lbs of dark chocolate $200
50lbs of modeling chocolate $749.50
200 gum paste flowers $100
Lots of enthusiasm, energy, and talent (total guess of 1122 hours of work $22,669)
Estimated Total Cost = $25,000
Hidden Mickey's = 20 found
2019 pieces of gingerbread
42 gallons of honey (5376oz) $1660.11
364lbs Whole Rye Flour $1328.60
364lbs Light Rye Flour $1328.60
336 Eggs $49.29
10.5lbs of Ammonium Carbonate $621.60
336lbs of Bread Flour $107.18
21.16lbs of Lebkuchen (gingerbread spice) $804.08
6 gallons of egg whites $65.88
60lbs of powered sugar $50.40
.75lbs of cream of tartar $6.99
280lbs of Granulated Sugar $139.30
40lbs of Fondant $180.72
Estimated amount of work 676 hours of work (guess) = $13,656.61
Total Estimated Cost: $20,000
25 Hidden Mickeys
400 hours for chefs $8,080
150 hours of decorating $3,030
3 weeks to assemble = $85,000
Grand Floridian bakery (2 months, 840 hours of labor) = $16,968
1050lbs of honey $5187
800lbs of flour $255.20
600lbs of chocolate $2400
600lbs of powdered sugar $504
140 pints of egg whites $384.30
35lbs of spices $1330
180lbs of apricot glaze $255.60
lots of creativity, Disney Magic and Pixie Dust
Structure includes:
1000 board feet of trim = $803.75
60 sheets of plywood = $705
40 window panes = $307.20
Food Cost = $10,316.15, Structure Cost = $1815.95
Total Estimated Cost: $125,000
16 feet high by 17 feet wide
80 sq ft of retail space
100 sq ft of display
3 weeks to assemble
5,089 shinglesI do NOT claim the prices listed above are accurate by any means. The math behind the ingredients is solid and priced based on what I could buy in Publix or on Amazon. The actual cost of the hours it takes to bake and construct each gingerbread display are estimates based on what we found on the internet and on the individual signs at each display coupled with the average hourly rate of $20.20 for a Disney baker as reported on Paysa and Glassdoor. Also, I am not a licensed appraiser, especially when it comes to appraising gingerbread structures.
These prices above are clearly not appraisals by any nature. It would be my personal opinion on what it would take to reconstruct such a structure. As these are unique structures and replicated each year it is hard to even give a comparative market analysis for them. The closest comparable properties could be those found in Disneyland and Disneyland Paris this year. If any of my counterparts (partner Realtors) in those parks would like to use my work above on prices to calculate estimated costs for your gingerbread displays it would be greatly appreciated.
If you would like more information on these and other gingerbread displays we recommend you to check out one of the following blogs:
- Disney Parks original posts: https://disneyparks.disney.go.com/blog/2014/12/over-the-top-gingerbread-creations-wow-walt-disney-world-resort-guests/
- Disney Food Blog's Ultimate Guide on Gingerbread Displays Coming to Walt Disney World: http://www.disneyfoodblog.com/2019/10/31/heres-your-ultimate-guide-to-all-the-2019-gingerbread-displays-coming-to-disney-world/comment-page-1/
- Inside the Magic: https://insidethemagic.net/2019/11/gingerbread-houses-walt-disney-world-resort-hotels-tm1/
- Allears.net: https://allears.net/2019/11/16/new-gingerbread-display-at-another-walt-disney-world-resort/
- WDW News Today: https://wdwnt.com/2019/11/photos-videos-disneys-grand-floridian-resort-gingerbread-house-celebrates-21st-anniversary-with-grand-opening-featuring-princesses-and-pastry-chefs/
IF ANYONE WORKS FOR DISNEY WOULD LIKE TO SHARE THE ACTUAL NUMBERS FOR US TO COMPARE MY WORK AGAINST ACTUAL NUMBERS IT WOULD BE GREATLY APPRECIATED. WONDERING MINDS WOULD LIKE TO KNOW.
As always if you need a comparative market analysis for your home (doesn't matter where in the world you live) please reach out to our team of experts:
The Braddock Team with Robert Slack, LLC
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